In this project the challenge was to expand the types of contexts and spectrum of potential buyers that consume this sustainable chocolate-guaraná drink.
We opted to film an energetic short video that would blend the new ways of combining the drink, as well as creating product imagery in a real party setting where potential customers could experience the drink. This resulted in a variety of dynamic content pieces for social media.
We then exported the main campaign content pieces into customized formats for each social network.
We opted to film an energetic short video that would blend the new ways of combining the drink, as well as creating product imagery in a real party setting where potential customers could experience the drink. This resulted in a variety of dynamic content pieces for social media.
We then exported the main campaign content pieces into customized formats for each social network.
