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THE CONTEXT:
The Wüstenrot Foundation has been running a fellowship program for young researchers in the fields of architecture and preservation for many years. One of these fellowship programs was focused on the inventorization of an architectural archive linked to Berlin’s most relevant Modernist Estates, which have become UNESCO World Heritage Sites. |
THE TASK:
The video campaign had 3 main goals: Firstly, to showcase the relevance of the archive for the future preservation of the World Heritage Sites. Secondly, to promote the Fellowship Program for young researchers and finally, to give some behind-the-scenes insights into the work of a conservator-restorer handling the archival material. |
THE RESULTS:
After running a workshop to identify the main focus of the narrative and the strategy to translate the project into different pieces of content for different platforms, we delivered from a single shoot a total of 9 pieces of content: - A Main Documentary-Style video for YouTube and Web. - 2 video portraits focusing on the protagonists for YouTube and Web. - 6 short videos optimized for Instagram showcasing the conservation work. |
The campaign was able to reach the client’s audience over several channels, enhance the value of the Fellowship program and increase the visibility of the project for other important stakeholders in the field of restoration.
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